By now you’ve seen the news about the largest gas pipeline in the US being shut down by a Russian based cyber-attack. It has affected 17 states, and as much as half of the east coast will run out of gas in a matter of days. More importantly, it has laid bare just how vulnerable the critical energy infrastructure of the US is, and the scariest part is that worst is yet to come.
The United States Department of Defense has been warning about attacks on critical US infrastructure for decades, and I’ve been writing about it consistently for years; cyber-attacks, hard attacks, domestic and/or foreign terrorist attacks, etc. Yet what have all the warnings yielded? Well, it’s a tale of two stories depending on whether you are examining the residential sector or the commercial/industrial sector.
In the commercial/industrial sector it has been taken very seriously, and virtually all Fortune 5,000 companies, data centers, military bases and government offices have installed emergency backup power systems and protocols. However, in the residential sector the warnings have too often resulted in little more than laughter, disregard, and ridicule. Yet as much as American consumers would like to remain in a state of denial about the very real threats that we face, such attacks can no longer be considered “Tin Hat” conspiracy theories. The threats are real, the consequences can and will be deadly, and no sector is more vulnerable to attack or will impact the country more severely than an attack on our country’s electric grid.
While you as an individual cannot stop these attacks from happening on a global basis, the good news is that you can defend and protect your personal home and business. There are companies that specialize in the installation and integration of emergency backup power systems to protect your home and business from threats to the electric power grid. 180 Solar Power is one of those companies.
Contact 180 Solar Power today, and let’s talk about hardening your home and business from threats to the electrical grid. We’ll conduct a free analysis, provide you with a custom designed solution and a free quote, all at no cost and no obligation to you. The only risk you have is in waiting because emergency backup power equipment is in short supply nationwide, and inventory will become even more scarce in the coming weeks and months. Contact 180 Solar Power now for your free analysis and quote before its too late.
On September 28, 2020 Fortune Magazine reported that almost 100,000 businesses had already been permanently closed this year because of government ordered COVID-19 lockdowns. They also reported that as many as 1 out of 5 businesses nationwide would not survive to the end of this year. Yelp data shows that 60% of overall business closures were permanent. The vast majority of the impacted businesses were, and continue to be, local family-owned businesses. When local family-owned businesses go under, not only are the families that own and run those businesses destroyed financially, emotionally and psychologically, but so too are the employees and the employees’ families who depended on those jobs for their livelihood and their survival. The impact is devastating.
Conversely, for big businesses and big box stores like Amazon, Walmart, Home Depot and others, this has been one of the most prosperous times in history. Even in our industry, mega solar companies like Sunrun, Vivint, Tesla, and others are taking advantage of the situation to enrich themselves. However, none of these companies provide as high a quality of workmanship and accountability to their customers as a local family-owned business does, and they do virtually nothing for the local community. In fact, consumer feedback has shown time and again that the overall quality of their workmanship and their accountability to their customers is substantially lower than it is with a local family-owned business.
The team members of our local family-owned business, 180 Solar Power, have been proudly serving the southern California community for decades. As such, we ask you to please support 180 Solar Power and other highly regarded local family-owned businesses by patronizing, hiring and referring us to others. Not only will you get a higher quality of workmanship and accountability because of our close geographic proximity to you and our long-standing commitment to the community, but on top of that, when you support local family-owned businesses you enhance the quality, strength and vibrancy of the community you live and work in.
Another excellent way to support local family-owned businesses, other than patronizing, hiring and referring them, is by helping them spread their messages. Local family-owned businesses don’t have the advertising dollars to complete with the multi-million-dollar budgets of the big box companies, and therefore tend to focus on trying to spread their messages organically through social media and word of mouth. So even if you are not in immediate need of the services of a particular local family-owned business in your community, you can still help support them, and support the overall health of your local community by sharing their messages and social media content whenever possible.
Local family-owned businesses have long been the backbone of America, representing almost 50% of annual US GPD year over year. Furthermore, companies with fewer than 100 workers account for 98% of all US businesses, and companies with less than 20 workers represent an astounding 89% of all US businesses. Which is why, when local family-owned businesses thrive, we all benefit.
Speaking on behalf of myself and all the employees and families of 180 Solar Power, we thank you from the bottom of our hearts for your support over the years, and we are thankful that we can count on you in the future. However, its never been more important than it is right now to do everything you can to support local family-owned businesses by considering them first in every purchasing decision that you make.
I wish everyone a wonderful, happy and healthy holiday season, and once again, thank you for your support!
By Peter Stern
I’m deep into my second decade installing solar in southern California. However, as electricity prices have skyrocketed, I’ve never seen it as bad as it’s become over the past 3 or 4 years. What am I referring to? Powerphobia – The fear of using one’s electric power.
Now, more than ever before, we run into homeowners that are absolutely terrified to turn on their air conditioning in the summer, or to turn on their heat in the winter. They fear running the pumps in their pools and Jacuzzis, and heating their hot tubs. They avoid entertaining guests at their homes during the holidays, or having visitors stay with them from out of town. The list goes on and on, and its all out of fear of how much it will cost them when their electric bill arrives at the end of the month; Powerphobia.
People are setting restrictions on their spouse’s and kid’s daily electricity use. They are setting alerts to remind themselves to only use their washers and dryers and dishwashers in the middle of the night. They are shutting down and sealing off entire sections of their house. They are turning over control of their home’s HVAC systems to their local utility company and allowing them to shut down their air conditioning at will. There are even some that are literally selling their family homes because of their fear that they won’t be able to afford their monthly utility bills anymore.
These are not exaggerations. It’s Powerphobia.
That is why years ago I coined the phrase “solar is a lifestyle decision”, and its never been truer than it is today. Even more than saving money, Solar & Storage is a decision about how you want to live. That’s because Solar & Storage gives you the freedom to use your electricity when you want, for whatever you want, and to choose how much you want to use, without concern about cost.
So now the only question is whether you’re going to continue to buy electricity from your local utility company and live like a goat herder in a cave deep in the mountains of Afghanistan (which is to say, without the luxury of using your electric powered appliances), or if you’re going to take advantage of the freedom that Solar & Storage offers you to live more comfortably, as you once did, and enjoy all of the modern luxuries that are available to you. Ironically, it costs less anyway, so it would be foolish not to advantage of the more luxurious lifestyle that Solar & Storage offers.
Most of the systems that we install for our customers pay for themselves in a few short years, however, they can provide power for decades beyond that. And for those who choose to install Solar & Storage with no money down, as many people do, the monthly payments are usually a fraction of what you’d pay to your utility company, and the monthly payments never increase, unlike utility provided electricity which increases every year. Additionally, once a Solar & Storage system is fully paid for you can enjoy years, and in many cases, decades of free electricity beyond that.
Over the years I’ve helped thousands of homeowners cure themselves of their Powerphobia, and free themselves from the primitive lifestyle they’ve been trapped in by highly electricity prices. I’ve helped them live a more comfortable and luxurious lifestyle, and I’ve shown them how to do it while at the same time saving them money. You no longer have to be a victim of Powerphobia and live a miserly lifestyle. Contact my office today for a free, no pressure quote for Solar & Storage for your home or business, and let us show you how to cure your Powerphobia, and recapture the lifestyle you once enjoyed!
We haven’t seen the worst of it yet!
This is the phone message that tens of thousands of southern California homeowners received last week, myself included. “This is SDG&E with an important message. Due to high energy demand across the state, it may require rotating electrical outages. Please be prepared with your emergency plan.” Five minutes later my entire neighborhood went dark.
Wait, what?!?! I’ve got 5 minutes to get to my home or business and activate my emergency plan??? And do I even have an emergency plan to activate??? And if I do happen to have a plan, what if I can’t get back to my home or business for hours, or worse, for days or weeks to put my plan in action? Will my food rot? Will perishable medical supplies spoil? Will business assets and data be lost? Will critical business equipment fail and crash? Will my pets die? With my security system disabled how will I protect my family, business and possessions?
As the owner of 180 Solar Power, of course I have an emergency plan, but 99% of homeowners do not. I talked about this in my recent blog titled What Has The COVID-19 Pandemic Taught Us So Far?, and I’ve written several other articles, and published social media videos on the topic.
Fortunately, last week’s power outages only lasted a few hours, but the fact of the matter is that you cannot risk not having emergency backup power in this day and age, any more than you can risk not having emergency food and water supplies stored for your home or business. If you doubt me, try this little experiment as a test run. Tell your family that you are going to shut off the main breaker on your house, and you and your family are going to live without electricity for an entire week. Tell them they are not allowed to recharge their phone, tablets or computers at work or anywhere else. If they drive an electric car, tell them they are not allowed to drive it for a week. Literally no electronic devices or appliances for just one week. And don’t forget to empty your refrigerators & freezers first because the smell of rotting food is putrid.
So what will you eat that week? No cheating with take-out food, because in a real power emergency all restaurants will be closed. How will you cook whatever food you happen to have on hand? How long will the batteries on the flashlight last; one night, maybe two? Then what? No cheating and going to the store to buy more batteries because in an emergency the stores would long be sold out of batteries, and candles, and propane, and any other kind of fuel; to say nothing of being sold out of food….and toilet paper. Then what? How will you receive urgent public announcements, and communicate with loved ones in the outside world? How soundly will your family sleep with the home security system disabled, worried that every crack and creak they hear in the night is a potential home invader coming to do them harm? No electricity for a week; how long would your family last? And how about your business? Can you afford to arbitrarily close the doors and take the phones off the hook for a week? Think about it, and then think about it some more.
I challenge you to do it, and see what happens, but you won’t because you know it would cause to much misery for your family, and you know the economic impact on your business would be too severe.
The problem is that as technology has evolved our society has become more and more dependent on electricity and electric devices and appliances. Every year more electric cars hit the roads. The number of TVs, cell phones, tablets, and computers per household grows. Larger and more encompassing home security devices are deployed. More smart home systems like Nest are installed. More refrigerators, freezers, and wine fridges are being added to people’s homes. And the list goes on and on. Businesses too are more computerized and automated with electronic devices than ever before. As a result, the strain on the nation’s electric grid has never been greater, and at the same time the grid is aging and becoming more fragile.
In fact, it’s at the point now that when everyone runs their air conditioning at the same time, the grid cannot generate enough electricity to cover everyone’s demand. Which is exactly why the utility companies were forced to enact the rolling blackouts that the majority of southern Californian’s experienced last week. On top of that, when there is even a threat of high winds, many utility companies shut down huge swaths of the grid as a precaution, because it’s inevitable that old crumbling powerlines will come down and spark massive wildfires that would cost them billions of dollar. It’s only going to get worse over time, and I haven’t even touched on the threats of major long-term black outs that will be caused by natural disasters, or malicious cyber-attacks, all of which are inevitable.
So what’s your emergency plan? The best plan is to install an emergency battery backup system. That, paired with your solar system, will create a renewable, self-sustaining, micro-grid that can power and protect your home or business indefinitely until grid power is restored, whether it takes days, weeks, months or even years, and it will engage automatically whether you’re on site or not. And as an added value, when it’s not in an emergency backup mode your battery can be programed to discharge its power each day between 4 and 9 pm (or at any other time depending on your rate schedule) to help minimize the utility company’s PEAK RATE charges. Thus, providing you with a return on your investment every day.
Don’t wing it, and don’t ignore it. Be responsible by having a specific emergency plan in place to protect your home, family and business. Contact 180 Solar Power for answers, and to get a free quote for an emergency backup solution for your home, business or church. 180 Solar Power is Local, Trusted, Proven.
These are interesting and difficult times. Completely unprecedented, in fact. As an “essential business” I have had to continue to operate 180 Solar Power through the stay-at-home orders to provide services to our existing customers, and to install new solar and storage systems for incoming customers. Doing so has required continuous interaction with the public, sometimes in-person and sometimes via phone or video conferences. When I say the public I’m not just talking about our customers. I’m referring to the countless conversations I’ve had with my employees, with people that work for our suppliers and manufacturers, with employees of the cities and counties that process our plans and permits, with Fedex and UPS drivers, office supply delivery people, the mailman, and all of the other supporting businesses and vendors that we interact with on a daily basis.
Being in this unique position has given me broad insights that many people haven’t experienced over the last few months. And one of the most interesting things that I’ve observed is that humanity seems to be falling into one of two categories, those that are frightened and paralyzed by the uncertainty of the future, and those that continue to plan their future and live life despite everything that’s happening.
The reality is we never really know what tomorrow will bring. At any time, any one of us could be killed by a drunk driver, have our life savings swindled out from under our noses by the next Bernie Madoff, have our life destroyed by a natural disaster or any number of other endless disaster scenarios. Yet we don’t live our lives cowering in fear of these things. And in fact, if throughout history we had been paralyzed by the unknown we never would have “sailed the ocean blue in fourteen hundred and ninety two”, or taken “one small step for man, and one giant leap for mankind”.
I’m no scientist, and I don’t play one on television, but on a daily basis I have been reading the results of a wide array of studies that are being published about COVID-19 by the most respected medical and academic institutions in the world, and their conclusions are very consistent. Unless you are over sixty years of age and have some sort of comorbidity, the mortality rate for COVID-19 is lower than the flu. That is not intended to in any way minimize the ravages that it has wrought on the lives of tens of thousands of Americans, but simply to put it in some sort of perspective.
The point is that regardless of whether you are in the “frightened and paralyzed” category, or the “planning and living” category, you’re still going to have grocery bills to pay. You’re still going to have phone and cable bills to pay. You’re still going to have water, sewer, gas and electric bills to pay. And you’re still going to have to pay mortgage or rent. The bills are going to keep coming whether we like it or not; whether we are prepared for it or not. Life continues to go on. Which leads to an important lesson that I learned from a client many years ago that I’ll share with you now.
JB was a gentleman in his early eighties, and I was a young man in my late twenties working in the finance industry. Because of his age I repeatedly tried to talk him out of the investment he was interested in, telling him that he was too old, and that it was unlikely that he’d live long enough to see a worthwhile financial benefit. He repeatedly responded by telling me that he was planning to live at least another 10 years, which would be long enough to justify the investment, plus his family would benefit from it even after he died. But more importantly, he said that if he stopped planning to live, he might as well be dead, because life becomes a self-fulfilling prophesy. Finally, he told me that if I didn’t accept his business he’d find someone else that would. After much discussion he agreed to let me talk to his adult children to get their input.
I subsequently explained everything about it to them and to my shock they told me that they fully supported what their dad wanted to do, because they also believed that if he stopped planning on living it would be the day he’d start dying. So, in the end JB became a client of mine, and a friendship developed that lasted for over a decade before he died. I’ll always treasure the conversations we had and the abundance of wisdom that he shared with me, but one of the most important lesson that I took from him, which seems more relevant today than ever before, is that we need to always keep planning to live, planning our lives, and living life to the fullest every day. Life is a self-fulfilling prophesy, so if you believe you can or will you’ll be right, and if you believe you can’t or won’t you’ll also be right.
Despite the tragedy that some will or have suffered from COVID-19, for the vast majority of us, life will go on. So, don’t stop living. Don’t stop planning to live. Do it for you. Do it for the one’s you love. They are depending on you to do so. And as you plan and live your life each day, one of things you can do to lessen the stress of life is to reduce your revolving monthly expenses.
For most property owners their energy bill is their second largest monthly expenditure after their mortgage payment. Making matters worse, home and business owners are using more electricity than ever before, and they are paying more for their electricity than ever before as utility rates increase every year. And the bills are going to keep coming regardless of what’s happening in the world. But it doesn’t have to be that way. Let us help you reduce or eliminate one of the biggest financial burdens that you face each month, and help bring you peace-of-mind. We can install a new solar and storage system for you with no money down, and nice low fixed monthly payments. Find out how our team’s decades of experience and thousands of installations can benefit you. Contact us for a free, no pressure, no obligation quote today, because life is going to keep rolling on. 180 Solar Power is Local, Trusted, Proven.